| HiteVision's Channel Conflict Management |
| 作者姓名：Chenxi Li; Jing Chen; Hanlin Wen; Cheng Xing; |
| 商品類型：Case (Field) | 商品編號：W25511 |
| 出版日期：2022/02/28 | 內容長度：8 頁 |
In 2015, HiteVision Tech Co. Ltd., a leading Chinese enterprise in the research and development and manufacturing of interactive educational flat-panel displays (IFPDs), faced a developmental bottleneck. The general manager of the commercial product department turned his attention from the educational to the commercial IFPD market. In early 2018, during the process of entering the commercial IFPD market, the company encountered a series of channel .....more
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| HiteVision's Channel Conflict Management - Teaching Note |
| 作者姓名：Chenxi Li, Jing Chen, Hanlin Wen, Cheng Xing |
| | 商品編號：W25512 |
| 出版日期：2022/02/28 | 內容長度：13 頁 |
Teaching note for product W25511.
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| Ameco's International Strategic Alliance - Teaching Note |
| 作者姓名：Jing Chen; Chenxi Li; Ning Su; Zongyang Li; |
| 商品類型： | 商品編號：8B20M204 |
| 出版日期：2020/11/27 | 內容長度：12 頁 |
Teaching note for product 9B20M204.
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| Ameco's International Strategic Alliance |
| 作者姓名：Jing Chen; Chenxi Li; Ning Su; Zongyang Li; |
| 商品類型：Case (Field) | 商品編號：9B20M204 |
| 出版日期：2020/11/27 | 內容長度：9 頁 |
Founded in 1989, the Aircraft Maintenance and Engineering Corporation Beijing (Ameco), the earliest and largest civil aircraft maintenance enterprise in China, was a joint venture between two of the world's largest airlines: Air China Limited (Air China) and Deutsche Lufthansa AG (Lufthansa). In response to a crisis in the domestic market after 2012, Ameco decided to enter the international market. After Ameco had considered several methods for .....more
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